Wondering What To Send Your List In January?

With 2021 around the corner let’s go over What To Send Your List In January.

Episode 159 of the Inbox Besties Podcast Listen on iTunes| Stitcher | Spotify ????

It’s time to talk about What To Send Your List In January,  those emails that will get your subscribers excited for 2021. Even though these emails are listed by the week they are all interchangeable so you can send them to your list  as you please. So with that in mind let’s get started.

Week 1:  The One Thing You Need To Stop Doing In 2021

So the first email to send your list in the month of January is “The One Thing You Need To Stop Doing In 2021”.  So there has got to be something in your industry in your niche, your topic some type of common advise that you know is awful.

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I just want you to think, I am sure there are a million things you can think of and you only need to pick one.  We talked about this back at my summit (The Big 3 Summit) the three big mistakes people tend to make but here you just need to pick one.

Make it that one thing you want people to shed their skin and be like “Nah son this is not what we do ANYMORE if we want to see success”.

While most people this time of the year are making resolutions they want to add new new habits and stick to new routines, which is fine if you want to go that route but why not try and give them something to get off their plate.

Week 2: Three Tips To Sticking To Your New Year’s Resolution

Now this second email to send to your subscribers should be an antithesis of that one thing you need to stop doing, here are the “Three Tips To Sticking To Your New Year’s Resolution”. 

The way that this month works out this email goes out around that week of the twelfth and by this point most people have already broken their resolutions. Some people may not have started or have been able to have their resolution stick and with this email you let them now that it is OK.

So we really want to let them know that its OK if they haven’t stuck to it yet and here are some ways you can try to JUMP BACK ON THE HORSE AND STICK WITH IT.

Week 3: January 20th is National Cheese Lovers Day

This email happens to be the only one this month that happen to be date specific because January 20th is National Cheese Lovers Day. It doesn’t mean you have to send this on the 20th or even that week because you can always say “Hey last week was or next week is National Cheese Lovers Week”  if you wanted to send it before or after.

So this one can be kind of obvious if your a vegan it’s cheese alternatives, if you in the food industry it’s recipes. But you could really use some word play action here because there are a lot of things you could help people be less cheesy with.

So you know like “How to make graphics look less cheesy”, “How to make write a sales email that isn’t cheesy”.

Or maybe your going to take a stand because you hate cheese and so you take a stand against something in your industry that people says is the best but you hate. You can really have a lot of fun with this email.

Week 4: Money Making Email Showcase Something You Are Doing

Now the last email, again technically you can send this anytime you want to, is a Money Making Email. So with this I want you to showcase a product, service, something your planning on doing or one affiliate offer (preferably one that pays well) that helps your people get back into the swing of things.

So at this point you have sent the email with three tips to help your list stick to their resolutions. But I can pretty much GUARANTEE 98% by the first week of February people have given up on their resolutions so…

This is the perfect time to send them that that things that’s going to help them get back on course. You can even say “A couple of weeks ago I sent an email with some tips to stick to your resolutions but i understand it can be really hard to do so when you are just relying on just will power alone which is why I created [insert your product]“.

You can let them know that even though you gave them these tips a couple of weeks ago they are not less then, they are not stupid, they are not lazy because they were un able to use those tips effectively they are human.

 Which is why you have this thing you have made to help them some of those failsafe’s.

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