Wondering What To Send Your List In February?
With 2021 here it’s time to go over What To Send Your List In February.
Episode 162 of the Inbox Besties Podcast Listen on iTunes| Stitcher | Spotify ????
It’s time to talk about What To Send Your List In February, those emails that will get your subscribers excited for 2021. Even though these emails are listed by the week they are all interchangeable so you can send them to your list as you please as long as you have the right context. So with that in mind let’s get started.
Week 1: February 4th is Thank A Mailman Day
So it turns out the February 4th is Thank a Mailman Day. Now I’m not saying you have to send a themed email on the exact day it can always be used in other ways like “Did you know last week was or next week is …..”.
So you can use this mailman idea in a few different ways like in the literal “Best gift ideas for your mailman” or you could let people know its thank a mailman day and how there are sometimes a lot of unsung heroes in our lives.
You know those unsung heroes like your Mom or you could tie it into self care with showing gratitude towards yourselves and how you may be an unsung hero in your own business or life and that can make for some pretty interesting emails.
Something like “Hey did you know the 4th was thank a mailman day which got me thinking about how it’s something we take for granted its always there just like….” then you can keep going from there. It can be so much fun and you can use a lot of creativity in there.
Week 2: Send something about getting back into the swing of things
So for most people by February their New Years resolutions, their intentions, their goals…. they are gone. We all know by that second week of January nobody is at the gym (not that we could go anyway) you know everyone has fallen of the band wagon.
So knowing that here is your chance to encourage and help your people to get back at it. Now of course you want to lead with empathy and understanding to help get them back on track to achieving their goals and creating success for themselves.

Something as simple as some “Quick Tips” or “Mistakes to Avoid” or just a few easy steps to get them back on the horse again. You want to give your people some easy quick wins to get the ball rolling for them.
With this email you want to be encouraging something like “Hey I know your New Years goal was to post on Instagram 3 times a week or everyday here is a weeks worth of prompt ideas“. I really feel like buy giving your people those quick easy wins it will inspire and keep that train rolling.
Week 3: February 14th Valentines Day
So this next email is for third week and i try to time it around the time of the year and what people are already thinking. So that means with Valentine’s Day falling on that Sunday I will try to play off off that and send emails about Love.
So that means anything to do with hearts and design or honestly anything about chocolates, gifts, or you could even have a Valentine’s Day flash sale so something that fits that theme.
Or with this opportunity you can use it to help your people fall in Love with an aspect of your niche and topic that most people hate. Things like “How to fall in love with higher cost per clicks” then show them how a higher cost per click can actually lead them to a more qualified buyer for their Facebook ads.
Maybe its “How to fall in love with their clutter” and you just help by giving them the tools they need to get past their troubles and accomplishing their goals. In the end it can be a really fun gift that you can give to people whether it’s video training or a booklet or just even a little email that points them towards a blog post or something that you have can be great for this falling in love with something that most people hate.
Wondering What To Send Your List In February? It's time to talk about What To Send Your List In February, those emails that will get your subscribers excited for 2021. #inboxbesties #emailmarketing #2021
Week 4: Share a hidden gem
So we have all created something that just thought was epic… But for whatever reason we can not get traction to it. Like I wrote this huge blog post that was basically a user manual guide and no one is getting to it and there is no SEO.
I want you to share that Hidden Gem in February. Remember my whole goal for 2021 is ascension on every level so that means we are maximizing al the thing we have actually already created, because we want those things to really get the attention and you know that those things can really help your people.
So this last week in February it is going to be you sharing one of your hidden gems. So when thinking about how you are going to word your email you need to think about what problem is it going to solve, what makes it unique and then go from there.
So again any time you are going to create any type of content remember you want to think about what can I help people avoid and what results can I get them.
Those are you email for February so just as a reminder:
Week 1: February 4th is Thank A Mailman Day
Week 2: Send something about getting back into the swing of things
Week 3: February 14th Valentines Day
Week 4: Share a hidden gem